 Students Receive Head-Start with Business of Fashion Workshop
(New Zealand) - December 2009
Auckland City Council hosted students from AUT University and the Whitecliffe College of Art & Design at the third annual Business of Fashion workshop in October.
The intensive one-day workshop, focusing on the critical success factors of the fashion business world, assisted students with developing business acumen and commercial savvy. Topics included costing and pricing, marketing and selling, getting paid and funding, the importance of media and brand and exporting models.
Dianne Ludwig, an advisor and mentor in the fashion industry for over 15 years, facilitated the workshop. She shared her experience as a board member of FINZ (Fashion Industry New Zealand) and a mentor to many of New Zealand’s young and existing designers.
Guest speakers included Murray Bevan, director of Showroom 22, and leading New Zealand designers Marc Moore and Luke Harwood from Stolen Girlfriends Club. Their real life experiences in the global market were extremely beneficial to the participants and a great opportunity to get up close and personal with some fresh New Zealand talent.
This year, the introduction of a special lunch format gave students an opportunity to meet and network with some key people from the Auckland fashion industry. Groups of students circulated amongst lunch tables seating an industry representative, including Chris Lorimer, Cybele Wirren, Juliette Hogan, Mapihi Opai and Zoe Walker.
Auckland City Council has been making an investment in young design talent as part of its contribution to the city’s Economic Development Strategy under the action plan Blueprint: Growing Auckland’s creative industries. The wider fashion industry is a key area of focus for council because of the significant contribution to the city’s economy, with over a third of New Zealand’s clothing stores found in the Auckland region.
Picture: Graduates preparing for the AUT Rookie Show
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