 Generating Success in the Creative Sector
(New Zealand) - February 2010
The launch of ART Generator, an Auckland region-wide network for creative entrepreneurs, has begun to generate some great successes. The programme, launched by Arts Regional Trust and The Big Idea website in 2009, focuses on assisting creative entrepreneurs and their businesses to survive and thrive in these challenging economic times.
The ART Generator programme holds three core components, the first is a network for creative entrepreneurs drawn from throughout the Auckland region who have completed the ART Venture and ART Source programmes. Network participants meet regularly for a year and work with a diverse range of specialists to assist with business development, engage in peer-to-peer networking, and receive ongoing assistance to strongly ground and grow their creative businesses.
The second component is two regional creative sector (public) forums offering networking and knowledge about opportunities in the region to help survive and grow creative businesses. The first public event was held in November 2009 at Telstra Pacific Events Centre as part of the Manukau Festival of the Arts, and was open to all creative business people. Participants heard from a range of influential and inspirational speakers such as Rhonda Kite from Kiwa Media and Moana Maniapoto, and used the associated industry expo to network across the region. The second forum will be held in Auckland CBD in April.
Finally, the programme will shortly offer a curated space on The Big Idea website for creative entrepreneurs and practitioners to hone their business skills and learn through sharing experiences. There will also be access to ‘how to’ information to support, develop and accelerate creative enterprise goals.
Candy Elsmore, project director, explains the benefits of the programme: “Drawing together all these components means that all ART Venture and ART Source participants have a larger and stronger network to draw experience in the running their businesses and makes the region a better place for creative entrepreneurship to flourish.
We are really starting to see the results of their individual development plans and pathways. These not only support their own development as a creative entrepreneur but are also anchored in at least one project that is accelerated during the year. Current projects include an art gallery space, animation music composition and theatre productions.”
If you would like to hear more about the new Generator section on the Big Idea Website and the next Creative Sector Forum in April, please join the ART database and full details will be sent closer to you as they become available.
ART Generator is supported by Arts Regional Trust Te Taumata Toi a Iwi (ART), The Big Idea website, Auckland City Council, and Waitakere City Council.
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