Presented by ...
 Q&A: Talking 'Sustainability' with Juliet Fay of Aduki
(New Zealand) - What’s the worst crime in the fashion industry? "My biggest bug bear is leggings worn as pants. Unless you are 6ft tall, about a size six and a model, this should be illegal. We have developed a super stock line product called the Skinny Black, an ultra skinny pant, to do our little bit in the fight against leggings," says Juliet Fay, designer of Aduki - (Feb, 2010) ... read more>>
 Eco-Man's Worm Farm Tips
(New Zealand) - ecostore founder Malcolm Rands, A.K.A ‘eco-man’, says summer is the best time to start turning leftover kitchen scraps into rich fertiliser. One of the ways you can break down organic matter is by building your own worm farm. Even if you live on a small section or in an apartment with a balcony, all you need is a small, cool, well-shaded spot - (Feb, 2010) ... read more>>
 Safer and Healthier for Baby's Skin
(New Zealand) - ecostore baby moisturiser – pure and simple goodness that softens and conditions baby’s skin. A healthier alternative to leading petrochemical-based brands, ecostore baby moisturiser is gentle on young skin. Formulated to match the oils and amino acids found naturally in skin, it helps to prevent dryness and irritation - (Feb, 2010) ... read more>>
 Q&A: Talking 'Sustainability' with Annalise Braakensiek
(New Zealand) - Australian model, Annalise Braakensiek, has designed a new eco lingerie line for larger-busted women - 'Annalise Exclusive for Bras 'n Things'. What is the best sustainable tip you would give other fashion industry businesses? "We must continue to do our best. It's imperative we try and save this beautiful planet of ours," she says - (Jan, 2010) ... read more>>
 Ecostore's Manufacturing Facility Shines the Brightest
(New Zealand) - ecostore’s manufacturing facility, Ecotech Solutions, based in east Auckland has achieved Enviro-Mark®NZ Diamond certification - a New Zealand first for a manufacturer of household cleaning products. What’s more, ecostore’s manufacturing facility is also one of only five manufacturers (and 13 companies in total) across all sectors in the country to reach the pinnacle of New Zealand’s most respected environmental management system - (Jan, 2010) ... read more>>
 Harness Nature's Power in Your Bathroom
(New Zealand) - ecostore has announced the launch of a high performance yet completely plant based bathroom cleaning product range including: a brand new Shower Cleaner, citrus Spray Cleaner and reformulated Toilet Cleaner. A healthier and safer alternative, ecostore’s bathroom range achieves results equivalent to conventional cleaners without using nasty chemicals - (Jan, 2010) ... read more>>
 Q&A:
Talking 'Sustainability' with Bridie Zaloum from Merino Kids
(New Zealand) - What is the biggest crime in the fashion industry? "Can I say fluoro! Not only does it hurt my eyes, but the chemicals that go into making the dyestuffs are a bit on the nasty side," says Bridie Zaloum, product manager at Merino Kids - (Dec, 2009) ... read more>>
 Ecostore Cleans Up at the Sustainable Business Network Awards
(New Zealand) - Last month, ecostore was named the most sustainable business at the Northern Sustainable Business Network Awards. A category winner for the ‘large business trailblazer’ award, ecostore was also announced the Sustainable Business of the Year, a discretionary award and the top honour that is not recognised every year - (Dec, 2009) ... read more>>
 Clean Your Toilet Naturally
(New Zealand) - Regular use of a plant-based toilet cleaner can help you take the stress out of household cleaning. ecostore has improved its toilet cleaner to provide shoppers with a chemical-free formula – and a new fragrance – that is not only highly effective, but also protects our fragile ecosystem - (Dec, 2009) ... read more>>
 Q&A: Talking 'Sustainability' with Lisa Ebbing & Ange Crosbie from Hot Milk
(New Zealand) - What is the best sustainable tip you would give other fashion businesses? "Sustainability in the fashion world is as important as sustainability in any industry. We recently ran a project called 'Knickers for Africa', because we had heard from Zimbabwean ex-pat Morag Roy of the difference owning a set of lingerie made to women in the villages - hugely decreasing their risk of sexual abuse. Our freight company was happy to organise the transport of the lingerie which was donated by women from around the world," says Lisa Ebbing from Hot Milk - (Nov, 2009) ... read more>>
Parties in Cyberspace: Ecostore Hosts its own Twitter Party
(New Zealand) - There’s a new sort of party happening around the world, but no carbon miles are needed to get there. Yes, Twitter Parties are the latest way to talk to people en masse about a particular subject and ecostore is getting involved. ecostore founder Malcolm Rands, also known as 'Eco Man', held his own hour-long cyberspace ‘party’ on October 1, involving more than 2,000 people - (Nov, 2009) ... read more>>
 Refining Your 'Delicate' Washing Routine
(New Zealand) - Previously formulated to keep just your woolens cuddly, ecostore’s new Wool and Delicates Wash is now suitable for your finest garments made from lace, silk and merino wool. The new formulation Wool and Delicates Wash has a neutral pH [7.0] that makes it safe to use on even your most sensitive garments - (Nov, 2009) ... read more>>
 Q&A: Talking 'Sustainability' with Victoria Penney & Karin Sjosten at iSwish
(New Zealand) - What is the worst crime in the fashion industry? "That we all have wardrobes full of clothes, but still complain we have nothing to wear, dumping most of it in landfills each year. Try to think about clothes differently and think about the satisfaction you will get from seeing clothes you've loved go to a new home," says Victoria Penney from iSwish - (Sep, 2009) ... read more>>
Recycle Your Wardrobe
(New Zealand) - It’s wonderful to feel the approach of summer as the days start to get warmer. For many of us, a common rite-of-passage with the new season is always the spring-clean. This year, don’t neglect your wardrobe in this process. Here are some of Eco-Man’s handy tips to “green” spring clean your wardrobe as you shed the heavy layers and winter woollies to make way for the lighter, summery garb - (Sep, 2009) ... read more>>
 A Formula for the Delicate Shopper
(New Zealand) - For those with extra-sensitive skin, ecostore is increasing their product offering with new unscented laundry powder – perfect for those with specific allergies to essential oils and fragrances. While ecostore’s entire range of cleaning and household products are suitable for most sensitive skins, founder and leader Malcolm Rands acknowledges that occasionally, when used as fragrance, essential oils can cause allergies amongst some users - (Sep, 2009) ... read more>>
 Q&A: Talking 'Sustainability' with Liz Collins from Chalky Digits
(New Zealand) - What is the worst crime in the fashion industry? "Participating in the disposable society that devalues quality clothing by mass-manufacturing fashion that isn’t meant to last. We wholeheartedly endorse manufacturing high quality garments in timeless styles that can be worn for years." says Liz Collins from Chalky Digits - (Aug, 2009) ... read more>>
Super Concentration from Your Ecostore
(New Zealand) - When it comes to laundry powders the range is large and many promises are made. The latest trend amongst major conventional laundry brands is to reformulate their washing powders into 2x concentrated powders or solutions. Something ecostore has been doing for more than 15 years. There has been some skepticism about the accuracy of the performance of ultra concentrated solutions, as you may have seen on TVNZ’s Fair Go recently - (Aug, 2009) ... read more>>
 You Thought it was about the Bubbles?
(New Zealand) - Lots of people think the more bubbles their dishwashing liquid or powder produces, the better the cleaning result for their crystal glasses, cutlery and plates. Truth be told, the presence of soap suds have no relation to how well a dishwashing product is cleaning your dishes. Most of us like to see plenty of foam in the sink because it hides the dirty water beneath. What you don’t see however, is all the toxic ingredients building up beneath the foam - (Aug, 2009) ... read more>>
 Q&A: Talking 'Sustainability' with Jyoti Morningstar from We'ar
(New Zealand) - What is the best sustainable tip you would give other fashion businesses? "Maintain transparency in sourcing. We need our industry to function as a community to really fulfill our goals of sustainability and encourage them to contribute to social and environmental evolution. We can save each other a lot of time by sharing information, techniques, methodology and our mistakes to move more succinctly and powerfully together," says Jyoti Morningstar from We'ar - (Jul, 2009) ... read more>>
 Next Top Models Green-Up with Ecostore
(New Zealand) - ecostore helped New Zealand’s Next Top Model keep its on-screen home sparkling and spotless on the set of the popular television series this year. Contestants kept the Top Model house in tip-top shape with ecostore products, including laundry powder, citrus spray cleaner, dishwashing products, cream cleaner and toilet cleaner - (Jul, 2009) ... read more>>
 A Value For Money Offering
(New Zealand) - Recession or not, we’re all want to find ways to save money, without giving up the finer things in life. And, when it comes to doing the laundry, ecostore can help with the re-formulation of its popular laundry liquid helping to stretch your dollar further - (Jul, 2009) ... read more>>
 Q&A:
Talking Sustainability with Gosia Piatek of Kowtow
(New Zealand) - What is the biggest crime in the fashion industry? "Cotton is the most toxic crop on the planet. While only three per cent of the world's farming acreage is cotton, cotton crops are sprayed with up to 25 percent of the world's pesticides and herbicides," says Gosia Piatek, owner of Kowtow - (June, 2009) ... read more>>
Eco Man's Top Tips to Green Up this Winter
(New Zealand) - ecostore founder Malcolm Rands, A.K.A ‘Eco Man’, says it’s imperative we look after our environment no matter what the season. There are lots of easy ways to minimise the impact we have on the planet and winter time is no exception - (June, 2009) ... read more>>
 Scrub Your Home Green
(New Zealand) - Fierce scrubbing, dry hands and inhalation of chemical fumes are all part and parcel of cleaning the home – but not when you use ecostore - (June, 2009) ... read more>>
Q&A:
Talking Sustainability with Glenda Keegan
(New Zealand) - What is your hottest fashion advice for autumn? "Don't compromise on quality. To quote the Gucci family slogan: 'Quality is remembered long after the price is forgotten'," says Glenda Keegan, founder of WAS Recycled Fashion - (May, 2009) ... read more>>
 Greenwashing: What is it and How to Avoid it
(New Zealand) - With the recent publication of the Commerce Commission’s guidelines around green claims, ecostore’s very own Eco-Man, Malcolm Rands, provides advice on how to differentiate between the multiplicity of green claims. "Sometimes it’s subtle, but more often than not, greenwashing takes the form of fabricated claims or half-truths used to convince customers to choose one product over another, with the express intention to mislead." - (May, 2009) ... read more>>
 New Ultra Concentrate Provides More Value for Money
(New Zealand) - ecostore’s popular laundry liquid has been reformulated to provide customers with an ultra concentrated solution, offering even more value for money, which is a silver lining in today’s economic climate.The improved formulation is in-step with predictions by international website Trendwatching.com that any product designed to be more efficient will be top of the consumer wish list for 2009 - (May, 2009) ... read more>>
 Q&A:
Talking Sustainability with Kylee Davis of Stitch Ministry
(New Zealand) - What is the best sustainable tip you would give other fashion industry businesses? "Producing locally made garments helps to minimise our carbon footprint. Some of our Spring/Summer 2009 collection was manufactured in New Zealand," says Kylee Davis, designer of Stitch Ministry - (March, 2009) ... read more>>
 Trends in 'Green' Buying
(New Zealand) - Green products are still a popular choice despite the recession. Despite many consumers’ tightening their belts, conscious shoppers are continuing to buy ‘green’. Research conducted by Moxie reveals one-third of New Zealanders are continuing to buy products based on sustainability principles despite current economic pressures - (March, 2009) ... read more>>
 A New Complete Laundry Solution
(New Zealand) - ecostore has washed away the downsides of using normal fabric softeners with the launch of its new plant based, tallow-free version; giving your clothes the complete royal treatment. With its focus on plant-based ingredients, ecostore fabric softener is kinder to your clothing, making it soft while protecting those prone to skin irritations, allergies and asthma - (March, 2009) ... read more>>
 Q&A:
Talking Sustainability with Hannah Shone of Earthlings
(New Zealand) - What is the best sustainable tip you would give other fashion industry businesses? "Use organic cotton – it takes over three pounds of pesticides to produce just one t- shirt! These pesticides and chemicals work to destroy the environment with the reduction of soil fertility and biodiversity, not to mention the pollution of water supplies," says Hannah Shone, founder of Earthlings - (February, 2009) ... read more>>
 Is White Really Clean and Green?
(New Zealand) - Optical brighteners are synthetic chemicals that are specifically designed to attach themselves to fabric; once light is absorbed by these chemicals, it is re-emitted, increasing the ‘perceived brightness’, thus causing the garment to appear whiter and cleaner looking. Malcolm Rands, founder of ecostore says that as well as attaching themselves to our clothes, these chemicals also have an affinity for human skin - (February, 2009) ... read more>>
Ecostore's Grocery Secrets
(New Zealand) - ecostore is passionate about improving the planet and providing Kiwi households with products that are safer and healthier for the whole family. Did you know that many of ecostore’s products can be used in a variety of different ways - well beyond their original intended use? Never compromising on performance, many of ecostore’s products have a multi-purpose function. Read on to discover some of ecostore’s grocery secrets - (February, 2009) ... read more>>
 Q&A:
Talking Sustainability with Barbara Anderson (Tika Merino)
(New Zealand) - What's the worst crime in the fashion industry? "The disposable nature of most fashion items. The majority of fashion in the market is neither designed nor made to last more than a season. We need to join the movement of slow fashion which means buying well made, high quality items you keep in your wardrobe for years," says Barbara Anderson, managing director of Tika Merino - (January, 2009) ... read more>>
 Eco Man's Top Tips for a Sustainable Summer
(New Zealand) - Be aware of your impact on the environment this summer says Eco Man, Malcolm Rands, founder of ecostore. “Looking after New Zealand’s favourite holiday spots is the responsibility of all of us this summer – whether you’re camping or relaxing at your bach. And, even if you don’t make it to the beach there’s many ways to be sustainable in the urban jungle." - (January, 2009) ... read more>>
 Ecostore's Healthy Bach Kit
(New Zealand) - ecostore has made it easy for Kiwi bach owners to green up over their holiday. Eliminate nasty chemicals for a happy and healthy summer with ecostore’s bach cleaning kit that comes complete with all the eco essentials. The healthy bach kit contains: ecostore laundry liquid, dish liquid, citrus spray cleaner, a wooden dishwashing brush, ecostore’s very own septi-saver, which is a breath of fresh air for septic tanks, and two coconut hand soaps to protect and moisturise your skin - (January, 2009) ... read more>>
 Q&A:
Talking Sustainability with Aroha Wikotu (Shikoba Clothing)
(New Zealand) - What is the best sustainable tip you would give other
fashion businesses? "Look into the types of fabrics that you are using and the impacts they have on the environment and industry workers. Also try managing waste within your business. We can re-use or recycle a lot of our so called waste," says Aroha Wikotu - (December, 2008) ... read more>>
Ecostore's Global Expansion
(New Zealand) - Ecostore founder, Malcolm Rands, has returned to New Zealand triumphant following an international tour which culminated in a deal being signed with an American hypermarket chain. Ecostore will launch its New Zealand made range of plant-based household and personal care products in February 2009 to more than 180 Meijer stores in Ohio, Michigan and Illinois - (December, 2008) ... read more>>
 Make Your Home Healthier With Ecostore's Citrus Spray Cleaner
(New Zealand) - Ecostore’s citrus based spray cleaner is made from natural plant based ingredients, simple mineral salts and essential oils, which means it won’t leave behind toxic residues in your home, the air, or in our waterways. Ecostore’s spray cleaner is a versatile all purpose natural alternative that can be safely used on kitchen bench tops, stovetops and most other household surfaces - (December, 2008) ... read more>>
 Q&A:
Talking Sustainability with Miranda Brown: Conscious Cloth
(New Zealand) - What is the best sustainable tip you would give other
fashion businesses? "I think that ultimately, less is more again. It’s important to really engage with the design process. You need to create effective and efficient design solutions. It’s important to look at waste minimisation in the workplace from design to recycling. Ask that question – what are we making and how are we making it," says Miranda Brown - (November, 2008) ... read more>>
 Ecostore Launches Green Bathroom Luxury
(New Zealand) - Petra Bagust host of TV3’s What’s Really in our Food, recently launched ecostore’s new guilt free liquid hand and body wash range over a champagne breakfast at CityLife, Auckland’s Green Globe benchmarked hotel. MC for the event and known ecostore fan, Bagust test drove the products on her family who gave them the thumbs up - (November, 2008) ... read more>>
 Ban Nasty Chemicals From Your Bathroom
(New Zealand) - Now that fashionistas are catching on to the importance of looking after their delicate clothing by using safer washing detergents, it’s probably time to start contemplating what that bright pink hand soap is doing to your skin? Enter ecostore’s new hand and body wash range – a guilt-free green bathroom indulgence that is not only good for your health but the environment as well - (November, 2008) ... read more>>
 Q&A:
Talking Sustainability with Catherine Hawkins (Pureborn Organic)
(New Zealand) - What is the best sustainable tip you would give other
fashion businesses? "Organic, fair trade fabric is better for the consumer, the manufacturer and above all, the planet. We need to examine the ethics and the risks of purely cost driven mass market production and demand higher standards and more thorough inspection of products being sourced from certain countries. Free trade does not equal fair trade or automatic trust," says Catherine Hawkins - (October, 2008) ... read more>>
 Protect Your Baby's Health
(New Zealand) - As a parent himself, ecostore founder Malcolm Rands understands how difficult it is for parents to decide what products to use from the myriad baby products on the market. ecostore’s response is to make it easy for parents by providing a full range of safer plant-based baby products. ecostore has been a long-standing exhibitor at the Auckland Parent and Child Show, sampling their range of pure and natural baby care products to over 5,000 expectant and new parents - (October, 2008) ... read more>>
 Good For Baby's Skin ... and Yours
Ecostore baby products are pure, simple and full of goodness, making them safer and healthier for your baby and beautiful to use. What’s more, not only is ecostore’s baby range good for your baby’s health and the health of the planet, but its baby moistruiser is proving irresistible to Mums’ who like using it on their skin too!
Conventional baby care products often contain synthetically based chemicals which can contribute to health problems like skin irritations, eczema, allergies, a weakened immune system and more. ecostore’s gentle baby products are made from pure, natural ingredients that will not irritate baby’s delicate skin.
The comprehensive ecostore range includes seven products to help cleanse, soothe and moisturise baby’s skin including: Shampoo; Body Wash; the enduringly popular Sleepytime Bath; Nappy Balm; Soap; Moisturiser; and Massage Oil.
“The feedback confirms parents love ecostore’s baby products because they smell divine, are concentrated and therefore offer great value for money, and can be used by all members of the family - parents and grandparents included,” says Malcolm Rands, founder and leader of ecostore.
“As well as using the baby range, we recommend using ecostore’s plant based laundry products to avoid leaving potentially harmful or irritating chemical residues in your baby’s nappies, clothing and bedding”.
 Q&A:
Talking Sustainability with Trelise Cooper
(New Zealand) - What is the best sustainable tip you would give other
fashion businesses? "By starting with small changes, it is possible for your
businesses to implement sustainable practises. If you start out too big it can
be all too daunting, but once you have one project underway, the next will
follow easily. We are currently reducing the amount of packaging we use when
shipping garments. It is amazing to see what a difference this makes to our
packaging use and we are saving money too," says Trelise Cooper - (September, 2008) ... read more>>
 Ecostore
and FINZ Partner Sustainable Fashion Seminar
(New Zealand) - Ecostore and FINZ played proud
host to New Zealand’s first ever sustainable fashion seminar as part of the
ongoing development of an industry valued for its economic, creative and
cultural contribution. Malcolm Rands, founder of ecostore and principal sponsor,
says he was delighted with the growing awareness and enthusiasm for sustainable
fashion - (September, 2008) ... read more>>
 Bring
Your Clothes Back to Life
So your favourite black pants have faded to a dull black-grey, yet they fit
so well you just can’t bear to part with them? Look no further than ecostore’s
Oxygen Whitener. Oxygen Whitener is a safer and more effective alternative to
chlorine-based bleaches that whiten whites and brighten colours.
Made from mineral salts and plant-based ingredients including citrus and
coconut, ecostore Oxygen Whitener gently lifts stains without damaging the
colour or strength of your precious garments. ecostore founder Malcolm Rands
says conventional whitening products contain optical whiteners that absorb
light, which is then re-emitted causing a perceived whitening effect, making
fabrics look less yellow rather than actually whitening and brightening.
“Optical whiteners are harsh chemicals that create an allure of white and are
also absorbed by the skin leading to skin irritations, asthma and allergies,"
says Rands. “I’m proud of ecostore’s Oxygen Whitener, which is a
high-performance enzyme free formulation that is not only effective, but is also
safe for the environment with no toxic petrochemicals and chlorine-based
bleaches.”
Offering great value, 1kg of ecostore’s Oxygen Whitener provides over 30
washes in both cold and warm water, costing less per wash than many commercial
supermarket brands. Give your clothes the royal treatment with ecostore Oxygen
Whitener. And for a double whammy, don’t forget to use ecostore’s laundry powder
or laundry liquid, the perfect complement for your precious clothes.
 Q&A:
Talking Sustainability with Emily Drysdale (Untouched World)
(New Zealand) - What is the best sustainable tip you would give other
fashion industry businesses? "I sold my car at the beginning of summer in an
experiment to see how long I could last with just my commuter bike as
transportation - I haven't looked back since. I love biking home, even in the
dark and cold as it's a bit of an adventure and is a great chill-out time after
work. I have a really supportive team at the office that don't mind me keeping
my beloved bike propped up by my desk, so I would recommend that you support
your team in whatever sustainable initiatives they dream up, and stick with it." - (August, 2008) ...
read more>>
 R&D Central to Ecostore's Success
(New Zealand) - At ecostore, research and
development is central to the company’s ongoing product development. Right from
the outset, maintaining high standards around product formulation has been a
guiding principle. Head of research and development, Huia Iti, says owning the
manufacturing plant where the products are made is a critical factor for meeting
ecostore’s self-imposed high standards for environmental and human health - (August, 2008) ...
read more>>
 Love
Your Woolies Like They Love You
If there’s any silver lining associated with winter it’s the chance to wrap
up and stay warm in cuddly merino and cashmere. But, like any natural fabric,
it’s important to take care of your much loved woollies to ensure they are
wearable for many seasons to come.
Enter ecostore’s Wool Wash, the crème de la crème of woollen care,
recommended by Untouched World to protect their luxury signature fabrics. Not
only is ecostore’s Wool Wash kinder to your delicates and the environment, but
it's free from harsh chemicals that can be absorbed by the skin causing
irritations, asthma and allergies, making it suitable for even the most
sensitive skin. ecostore’s Wool Wash is also safe for the environment, with no
toxic petrochemicals, optical whiteners or brighteners that can harm aquatic
life, making it safe for septic tanks and grey water systems as well.
ecostore’s Wool Wash is a high-performance plant-based concentrate that
contains certified organic eucalyptus oil. Offering great value, 500ml of
ecostore’s Wool Wash will provide you with at least 25 washes in warm or cold
water, costing less per wash than many commercial supermarket brands.
 Q&A:
Talking Sustainability with Laurie Foon (Starfish)
(New Zealand) - "The worst crime would be
to lose our manufacturing industry and we are well on the way to doing that. New
Zealand used to have 59 local footwear manufacturers; now we’ve got nine," says
Laurie Foon, designer-director of the Wellington-based Starfish label. "We need
to recognise that New Zealand’s local clothing manufacturers are under a lot of
pressure. If we lose them to cheaper offshore manufacturers we risk losing an
important part of our fashion culture, and an entire industry won’t be there for
the next generation of designers." - (July, 2008) ...
read more>>
Ecostore Hosts New Zealand's First Swishing Event
 (New Zealand) -
ecostore recently hosted New
Zealand’s first official Swishing Party at The Recycle Boutique in Central
Auckland. Around 30 fashionistas gathered for a chance to grab some exciting new
clothes without having to hand over their previous week’s pay cheque. Malcolm
Rands, founder of ecostore, fully supported the event as he sees Swishing
as a great way to help people ‘green up’ by trading beautiful good quality
clothes. “No money changes hands, everybody wins and most importantly we cut
down on waste." - (July, 2008) ...
read more>>
 Make
Your Laundry Load Healthier with Ecostore
Not only is ecostore laundry
powder kinder to your clothes and the environment, it's also safer for your
family’s health. The harsh chemicals found in conventional laundry detergents
can be absorbed by the skin, causing irritations, asthma and allergies,
particularly on the sensitive skin of children.
ecostore’s laundry powder is a high performance plant and mineral
based concentrated powder with good honest ingredients (fillers and bulkers),
which are gentle on clothes and skin. ecostore laundry powder also has
the ability to lift stubborn stains making it great for everyday use or heavily
soiled fabrics. It has a fresh, clean, natural lemon fragrance and works well in
a range of water temperatures. Offering great value, 1kg of ecostore laundry
powder averages 25 washes, costing less per wash than many commercial
supermarket brands.
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